PARIS — Signaling a hyper-exclusive business strategy, Schiaparelli is to sell its first collection of high-end ready-to-wear exclusively at a by-appointment boutique in Paris — and editors will discover it at the same time as customers.
Dubbed “prêt-à-couture,” the range of clothes and a few accessories is to be unveiled in June for the fall 2014 season at a 2,500-square-foot space within Schiaparelli’s headquarters at 21 Place Vendôme here.
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