PARIS — Signaling a hyper-exclusive business strategy, Schiaparelli is to sell its first collection of high-end ready-to-wear exclusively at a by-appointment boutique in Paris — and editors will discover it at the same time as customers.
Dubbed “prêt-à-couture,” the range of clothes and a few accessories is to be unveiled in June for the fall 2014 season at a 2,500-square-foot space within Schiaparelli’s headquarters at 21 Place Vendôme here.
“It is in our own luxury. When clients will come here, they will feel it is a truly special moment in a couture house, something intimate, exclusive and precious,” said Camilla Schiavone, general manager of Schiaparelli, which presented a couture collection in January, the latest step in reviving a storied brand that had been dormant for decades.
Schiavone noted the debut rtw, tentatively scheduled for a presentation during Paris Fashion Week later this month, would only be shown to the press when the merchandise reaches the store.
“The idea is to be in line with the real season,” Schiavone explained. “It is our way to define the pace of a couture house today. We started with haute couture in January with the spring-summer season that was available to order immediately. Now we will start with prêt-à-couture — again available immediately.”
The private boutique will be in the historic home of Schiaparelli, a building that also houses its couture salons, studio, atelier and offices.
Prices of the rtw and accessories have yet to be finalized, with Schiavone suggesting Schiaparelli would pursue an at-its-own-pace development, dovetailing with the founder’s provocative ethos.
“Our independence and irreverence make us willing to follow a schedule that makes sense, not rushing anything, following and respecting seasons and clients, presenting projects when they are ready, taking the necessary time to develop collections, etc.,” she said.
Born in Rome in 1890, Elsa Schiaparelli was seen as a key rival of Gabrielle Chanel, known for designs heavily influenced by surrealist art, such as her Shoe hat and Lobster dress. She closed her Paris house in 1954 and died in 1973.
Della Valle bought the trademarks and archives of the late couturier in May 2006 via a personal holding and has been reviving it slowly, last year tapping couturier Christian Lacroix to do a one-off tribute range for exhibition only.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)