PARIS — Signaling a hyper-exclusive business strategy, Schiaparelli is to sell its first collection of high-end ready-to-wear exclusively at a by-appointment boutique in Paris — and editors will discover it at the same time as customers.
Dubbed “prêt-à-couture,” the range of clothes and a few accessories is to be unveiled in June for the fall 2014 season at a 2,500-square-foot space within Schiaparelli’s headquarters at 21 Place Vendôme here.
“It is in our own luxury. When clients will come here, they will feel it is a truly special moment in a couture house, something intimate, exclusive and precious,” said Camilla Schiavone, general manager of Schiaparelli, which presented a couture collection in January, the latest step in reviving a storied brand that had been dormant for decades.
Schiavone noted the debut rtw, tentatively scheduled for a presentation during Paris Fashion Week later this month, would only be shown to the press when the merchandise reaches the store.
“The idea is to be in line with the real season,” Schiavone explained. “It is our way to define the pace of a couture house today. We started with haute couture in January with the spring-summer season that was available to order immediately. Now we will start with prêt-à-couture — again available immediately.”
The private boutique will be in the historic home of Schiaparelli, a building that also houses its couture salons, studio, atelier and offices.
Prices of the rtw and accessories have yet to be finalized, with Schiavone suggesting Schiaparelli would pursue an at-its-own-pace development, dovetailing with the founder’s provocative ethos.
“Our independence and irreverence make us willing to follow a schedule that makes sense, not rushing anything, following and respecting seasons and clients, presenting projects when they are ready, taking the necessary time to develop collections, etc.,” she said.
Born in Rome in 1890, Elsa Schiaparelli was seen as a key rival of Gabrielle Chanel, known for designs heavily influenced by surrealist art, such as her Shoe hat and Lobster dress. She closed her Paris house in 1954 and died in 1973.
Della Valle bought the trademarks and archives of the late couturier in May 2006 via a personal holding and has been reviving it slowly, last year tapping couturier Christian Lacroix to do a one-off tribute range for exhibition only.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty