By  on May 31, 2011

They fascinate.

Perhaps because we’ve faux-known Mary-Kate and Ashley Olsen since their two-in-one television infancy, the explosive early success of their second joint creative career intrigues all the more, its improbability boggling conventional thinking. Cast originally on adorableness alone (talent is a nonfactor at nine months), they parleyed cute into an empire that had them, in their early teens, controlling a billion-dollar entertainment business with a mass market fashion component. Now, approaching their 25th birthday, they are among the hottest forces in fashion.

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