By  on October 1, 2008

LOS ANGELES — Jeffrey Sebelia, the heavily tattooed bad boy winner of “Project Runway,” is showing his kinder, gentler side in a new contemporary label called Good Vig.

Good Vig is the successor to the Los Angeles-based designer’s high-end collection, Cosa Nostra, which he started with handmade gowns and suits sold at stores like Maxfield. This is the latest effort by Sebelia to evolve from the dark, edgy looks he created under Cosa Nostra. In October 2007, he launched a namesake young contemporary line that lasted only one season due to disagreements with a former manufacturing partner. Having teamed last year with New York’s Appareline Inc., which runs factories in China and India, Sebelia decided to market Cosa Nostra mainly to Japan and to private clients. Good Vig’s prices are about half of Cosa Nostra’s.

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