Denise Seegal has been named chief executive officer of the Amsale Design Group.
This story first appeared in the March 22, 2011 issue of WWD. Subscribe Today.
She is based at Amsale Design Group’s Fifth Avenue offices. Seegal said Monday she is in the process of wrapping up a few projects with clients she has been working with through her consulting business, Denise Seegal Associates, in order to focus on her new full-time role at Amsale. She will also no longer serve as a global consultant for Financo.
Seegal reports to Amsale Aberra and her husband, Neil Brown, the fashion firm’s cofounders. Brown previously handled the responsibilities Seegal has taken on, but he will continue to work closely with her, according to Aberra. The company specializes in wedding gowns, bridesmaid dresses and eveningwear under the Amsale, Christos and Kenneth Pool brand names.
“This year is our 25th anniversary in business. We wanted to emphasize our existing business and renew the brand. Denise is a savvy merchant who has extensive designer branding experience and an understanding of the global market. She is going to globally build the business and really take our brand to a higher level,” Aberra said. “Right now we have people coming to us to open accounts, whether they be in Europe or the Middle East.”
Expanding the Amsale Design Group’s presence in South Korea and throughout Asia is a top priority for Seegal, a 30-year fashion industry veteran with know-how in wholesale, retail, international and licensing. There are also plans to introduce additional categories but Aberra said that will happen with measured steps. “Denise has just started. She really needs to dig in and see where we go next. We don’t have to do everything all at once,” Aberra said.