Deep-pocketed and discerning consumers demand service and quality, whether for a night in Manhattan or a new suit.
To keep them coming back requires more — steadiness through even recession and a sense of heritage. In addition, there must be a constant eye in the future, said Paul James, global brand leader of The St. Regis and The Luxury Collection, the upper tier of the Starwood Hotels Worldwide Inc. empire.
“To go for 105 years, you need to be looking to the generation beyond,” James said. “You’ve got to be appealing to the next group of people coming through. It’s not good to be just your father or your grandfather’s favorite hotel.”
Butlers at the high-end hotels tailor the experience of each guest and they now come prepared for the digital age, ready to receive text messages from guests to make sure their rooms are just so.
Everybody who comes in contact with the guests is an ambassador for the brand. At The St. Regis New York, the staff can charm visitors with lore from when Colonel John Jacob Astor IV established the hotel in 1904 with air-conditioning and a telephone in every room. The Astor family was also fond of polo, which the hotel cites as part of its heritage.
“Salespeople in our business aren’t just the guys who go out and sell contracts,” James said. “They’re the people that you have at every interaction; the butler, your barman, the person who checks you in. And the way you get those interactions is to create excitement and heritage stories that they can start to share with their customers.”
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)