LAS VEGAS — What do actor Charlie Sheen and country artist Toby Keith have in common? Probably not much, but they both showed up here last week to introduce men’s apparel lines.
Sheen made an appearance at the MAGIC show for Christopher Wicks of Rock & Roll Religion, who jumped on the popularity of the CBS comedy “Two and a Half Men” to create the Charlie Sheen line of retro shirts. The actor, whose show has topped ratings for the past six years, posed with fans for photos to promote the DaVinci Collection by Charlie Sheen.
He said his costume designer, Mary Quigley, was the one who created the retro look for jingle writer Charlie Harper, the character Sheen plays on the show. “He’s self-employed, lives at the beach and is not uptight or constrained,” Sheen said. It wasn’t long until the shirts “became their own character and took on a life of their own.”
After talking with Wicks for several years, they decided to take the plunge. “It’s kind of cool. I just spotted a few of the new ones with my name in the collar, and I had a private, proud moment,” he said with a smile.
Sheen admitted his own style is different from the hard-drinking, womanizing Harper. Off the air, Sheen prefers jeans, long-sleeve cotton Ts, “two or three jackets that I rotate depending upon the weather, and Hanes underwear — I’m a spokesman for them.
“And I wear a hat most of the time. Not because I’m losing my hair, but because it’s a pain in the ass to get my hair right.”
The Charlie Sheen collection will retail for $59 to $79 and will be targeted to major department stores.
Last Wednesday, country singer-songwriter Toby Keith hosted a fashion show at his restaurant, I Love This Bar & Grill, at Harrah’s on the Strip, to introduce TK Steelman, a new line of men’s moderately priced apparel.
The long-sleeve shirts, Ts, polos, sweatshirts, jeans, cowboy hats, baseball caps, bandanas, belts, leather wrist straps and more are being developed with Royal Merchandising Group. Each item has been approved and inspired by the singer. That’s why there are also sleeveless shirts in the line, along with a preponderance of jeans.
Keith said at the event: “I have to be comfortable in my jeans. They have to fit just right, not too baggy. So I worked the designers hard on that and I think they did a great job on the jeans. I love them.”
Retail prices for the collection, targeted to men ages 25 to 54, include jeans for $75 to $85; woven shirts for $45 to $65; baseball caps for $22; cowboy hats for $45, and T-shirts for $24 to $34, depending on the embellishment.
TK Steelman is expected to hit retailers including Kohl’s, Target, Wal-Mart and Macy’s in June. The line is expected to expand into women’s wear after its initial launch.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion