By  on December 5, 2011

For the Israelis, it was a significant moment. Tel Aviv Fashion Week, which occurred Nov. 21-24, was the first time in some 30 years that Israeli designers, models and journalists gathered together to view Israeli fashion on the runway. But no buyers just yet. The industry, said the shows’ producers, is not quite ready for prime time.

“No buyers, only press this time,” said Ofir Lev, the 36-year-old former model and businessman who spearheaded the effort with his producer partner, Motty Reif, known locally for producing Beverly Hills Fashion Week.

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