By  on June 24, 2010

MILAN — In her new role as president of AltaRoma, the association that organizes couture shows in the Italian capital, Silvia Venturini Fendi plans to support young designers, map out Rome’s network of fashion artisans to leverage their strength, and add a more contemporary touch to couture.

“We must create a meeting point between new designers and our historical maisons or traditional, local laboratories,” said Venturini Fendi during a presentation of the 17th edition of AltaRomAltaModa, running July 10 to 14.

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