By  on June 13, 2008

The last thing Raf Simons wanted for Jil Sander's new Howard Street store in Manhattan was to plop an art installation in the middle of it.

Instead, with the help of artist Germaine Kruip, the Jil Sander creative director has created an ever-changing space with a wall of rotating mirrored panels and three mirrored dressing room cubes that continuously reflect the natural light streaming in from the boutique's bank of windows. In this flexible environment, shoppers can't help but see reflections of themselves at varying angles. The idea of movement appealed to Simons, who was leaving his retail imprint for the first time.

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