LONDON — Gucci is planning a takeover of Harrods in August that will see the brand fill the Knightsbridge store with a garden theme, complete with floral, butterfly and snake motifs, and a DIY service allowing customers to put their creative stamp on pieces, WWD has learned.An announcement is expected today.The monthlong partnership will begin on July 31 and see Gucci take over windows, display areas and digital channels at Harrods with its signature flora, fauna and house motifs.Gucci’s creative director Alessandro Michele has designed a collection for Harrods that includes limited-edition bags, shoes, sneakers, and ready-to-wear for men and women.There will also be Gucci DIY areas at the store with items that can be customized with decorative patches in a variety of colors, styles and sizes. Harrods said the collaboration will bring the complete Gucci DIY offering to the U.K. for the first time.In another exclusive, Harrods customers will be the first in the U.K. to preview Michele’s debut fragrance for women, Gucci Bloom. It will be available exclusively in The Beauty Hall and at special retail spaces in-store from July 31.Helen David, Harrods’ chief merchant, said the collaboration will give customers the "opportunity to challenge their personal creativity with the same eclectic spirit that Alessandro Michele has brought to fashion."“In our floral-festooned Gucci wonderland, aficionados of the brand will be able to personalize their own statement items, from bags and shoes to ready-to-wear, in the ultimate interactive design experience."Gucci is no stranger to the high-profile collaboration and neither is Harrods, which has worked with a variety of brands including Chanel, Prada, Fendi and Marc Jacobs on windows, displays, exhibitions and exclusive collections.Last month, Gucci’s Michele launched his first capsule for Mr Porter, a 43-piece collection, which arrived a year after his special collection for Net-a-porter.In May 2016, Michele created a one-off, 20-piece collection of rtw, shoes and accessories for Net-a-porter. It was the first exclusive capsule he did as creative director of Gucci.For that collaboration Michele whipped up a rose print inspired by a 19th-century tapestry that appeared on pieces such as a three-quarter-sleeve scarf blouse with pearl GG buttons and a pleated skirt with nude lining.
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion