By  on December 14, 2012

PARIS — As it prepares for the arrival of new artistic director Geraldo da Conceicao, French fashion house Sonia Rykiel has set in motion a three-pronged strategy for development under new majority owner Fung Brands Ltd.

Chief executive officer Eric Langon, who joined the company in April, said his priorities were to modernize the main Sonia Rykiel collection, reposition the Sonia by Sonia Rykiel contemporary line and grow the share of accessories.

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