By  on December 31, 2013

PARIS — Sonia Rykiel is entering phase two of its brand reboot under new ownership.

Having spent the last year repositioning its main collection, designed by Geraldo da Conceiçao, and the Sonia by Sonia Rykiel contemporary line, the French fashion house plans to relaunch e-commerce in the spring and to open a spate of stores in Europe and Asia.

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