PARIS — Sonia Rykiel is entering phase two of its brand reboot under new ownership.
Having spent the last year repositioning its main collection, designed by Geraldo da Conceiçao, and the Sonia by Sonia Rykiel contemporary line, the French fashion house plans to relaunch e-commerce in the spring and to open a spate of stores in Europe and Asia.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)