SEVILLE, Spain — Despite the harsh economy, southern Spain’s regional government is out to boost its fashion profile in such key markets as Russia, Mexico and, in particular, the U.S., according to Extenda, Andalusia’s trade agency and export arm.
The area’s budget for worldwide fashion promotion of apparel is only roughly 500,000 euros, or $638,850 at current exchange rates, confirmed Michael Wieting, director of Extenda’s New York office. “The budget is negotiable,” he added. “If the project proves worthwhile, we’ll do our best — and better.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)