SEVILLE, Spain — Despite the harsh economy, southern Spain’s regional government is out to boost its fashion profile in such key markets as Russia, Mexico and, in particular, the U.S., according to Extenda, Andalusia’s trade agency and export arm.
The area’s budget for worldwide fashion promotion of apparel is only roughly 500,000 euros, or $638,850 at current exchange rates, confirmed Michael Wieting, director of Extenda’s New York office. “The budget is negotiable,” he added. “If the project proves worthwhile, we’ll do our best — and better.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"