MADRID — The situation couldn’t be worse: Consumer spending is on the skids, unemployment reached 26 percent last year and the government instituted a string of austerity measures.
Still, the show went on. Mercedes-Benz Fashion Week Madrid, with a budget of about $4 million, ran Feb. 18 to 22 in the fairgrounds here. The five-day event featured 42 runway shows (two fewer than last February), including a group of 10 up-and-comers under the banner El Ego.
Organized by IFEMA, a self-financed public consortium, 60 percent of MBFWM is under-written by such sponsors as the German automobile company, cosmetics firm L’Oréal and, for the second season, Inditex, owner of the retail chain Zara. An additional 30 percent is put up by IFEMA, and roughly 5 percent is generated through participating designers who pay an entrance fee of 4,000 euros, or $5,300 at current exchange.
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styles by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)