Feting its 40th anniversary next year, Sportmax is accelerating its growth in the U.S.
The label, founded in 1969 as a more practical, informal offshoot of MaxMara that was inspired by Swinging London, opened a pop-up store on Rodeo Drive in Los Angeles over the weekend. It also secured sites on Melrose Place in West Hollywood and Lincoln Road in Miami Beach, which will feature a new store concept.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)