Feting its 40th anniversary next year, Sportmax is accelerating its growth in the U.S.
The label, founded in 1969 as a more practical, informal offshoot of MaxMara that was inspired by Swinging London, opened a pop-up store on Rodeo Drive in Los Angeles over the weekend. It also secured sites on Melrose Place in West Hollywood and Lincoln Road in Miami Beach, which will feature a new store concept.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)