FLORENCE — Elegant sportswear held center stage at the 77th edition of Pitti Uomo as traditional tailored clothing labels, seeking to reposition suits as sporty separates, converged with casual brands looking to exalt their heritage.
When even Corneliani, a stalwart of traditionally refined clothing, used its moment as Pitti’s featured guest to showcase sportswear, it mirrored the seismic shift that has formed the basis of the Florentine trade fair’s reinvention. The most oft-repeated observation within the walls of the Fortezza da Bassa was how crowded it was.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)