By  on July 1, 2010

Founded as a coach builder in Holland in 1898, Spyker has a rich history in the transportation business. In fact, the Queen of the Netherlands still uses its Golden State Coach for state functions today. By 1903, the company branched out into motorcars and during World War I, it produced fighter aircraft. Spyker hit hard times and went out of business in the Twenties, but its legend lived on and in 2000, Dutch entrepreneur Victor Muller — who became famous earlier this year by acquiring Saab from General Motors — set out to revive the brand. Part of the strategy is to create a lifestyle collection around the Spyker brand, beginning with watches.

Spearheaded by luxury accessories veteran Thierry Chaunu, chief executive officer of Expression D’Artistes, the company has developed a collection of timepieces that reflects the history of the car brand. Manufactured in Geneva, the Spyker timepieces feature hand-stitched leather straps by the same craftspeople who create the interiors of the cars,as well as dials that replicate pieces of the car including spokes of the wheels on the back and intake valves on the side.

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