By  on April 8, 2009

St. John plans to launch its first online store today, which will be followed in a few weeks by an innovative online community, similar to Facebook, for aficionados of the knitwear brand.

The online store will showcase the full breadth of the St. John world, including fragrances, accessories, the new Caviar knitwear collection and the contemporary line, SoCa, which targets a younger customer.

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