By  on October 23, 2008

COSTA MESA, Calif. — SoCa, St. John’s new better contemporary line targeting a younger customer, launches its first freestanding store today in South Coast Plaza here.

The casual lifestyle collection aimed at women 35 to 55 years old is being showcased in a 2,500-square-foot space in the mall’s new Penthouse wing adjacent to Christian Louboutin and Oscar de la Renta.

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