NEW YORK — Stan Herman will be designing uniforms for the Loews Hotels & Resorts chain, beginning with the Loews Regency here.
This story first appeared in the July 2, 2013 issue of WWD. Subscribe Today.
Based at 540 Park Avenue, the Loews Regency is undergoing a $120 million renovation and will reopen at the end of the year.
“We were changing the rooms, lobby and restaurant at the Loews Regency, and we wanted to update the uniforms so they were part of the same sensibility we were trying to create,” said Jonathan M. Tisch, chairman of Loews Hotels & Resorts. Describing that sensibility as “sophisticated, classic and fresh,” Tisch said he selected Herman to design uniforms for the Loews properties because of his expertise.
“We wanted somebody who could bring some knowledge of tailoring, style and fashion sensibility into the design of the uniforms. I have known Stan personally through his work through the CFDA, but we have never worked together professionally. I’ve seen the work he’s done for airlines and package deliverers,” said Tisch.
Herman, who’s been designing uniforms for FedEx for the past 33 years and is currently doing JetBlue, said that when Tisch approached him about doing the uniforms for the Loews Regency, “I just got very excited. It’s one of the most iconic hotels in the country and what’s best about New York.”
Herman said what he likes about designing uniforms is “working with management and sniffing out of the perfume of the company.” He said he worked closely with Tisch in figuring out how they wanted the Regency staff to look.
“They wanted it to be very friendly, but very modern,” said Herman. He said it took them a while to decide on the color, since that’s so important to the brand and it needed to coordinate with the interior design of the hotel. “I didn’t want another black hotel. And gray gets too seasonal. We decided on the Regency navy blue. It’s not earth shattering. Jonathan and Lizzie [Tisch] wanted a wardrobe, not a uniform, and they wanted it to look rich, yet friendly,” said Herman.
His assignment was to design a wardrobe for all the Regency’s front-of-hotel employees, including the doormen, bellhops, front-desk staff, concierge and housekeeping staff. Herman came up with a variety of jackets, pants, skirts, dresses, blouses and overcoats for the staff in navy blue, some with accents of rosy purple “in the ties, scarves and tipping,” he said. He designed a double-breasted suit for the doormen, with a modern fit. For the bellhops, it’s a single-breasted navy jacket with a gray accent on the lower lapel and charcoal gray pants. The housekeeping staff will be outfitted with dresses and pantsuits (pants and an over-blouse), and front-desk personnel will have dresses and pantsuits with jackets and skirts, with a pale blue pleated shirt with purple tips on the edge. The two dresses are a draped slim dress and a constructed sheath. Skirts are straight, with a slight A-line, falling at the knee, and pants are straight-legged. Fabrics include wool/polyester/spandex blends, cotton, cotton-rich blends and polyester that can be easily laundered and dry-cleaned. Some 400 employees will be outfitted with new uniforms, which will be produced overseas.
Herman has also designed “The Regency Park Avenue Robe by Stan Herman,” which is a white double-faced sueded robe for male and female guests.
Tisch, who declined to reveal the cost of the new uniforms, stressed how important is it that the staff project a professional image.
“It starts with the people at the door. The uniforms are so important. It’s the first impression people will see when they’re checking in,” said Tisch. “People want to feel good and look good. When you give them the tools to do their jobs and they feel good about it, they perform at a higher level. A nice uniform that thought has gone into recognizes that we want them to look good and be proud of their position in the hotel.”