LONDON — Start London, the small clutch of East End boutiques, has made a name dressing the city’s hip music, media and artsy crowd. Now, it is smartening up, catering to a more refined set with the launch of Start Tailoring, a formal men’s store based in the Shoreditch neighborhood of East London.
The new store bowed last week, and co-owner Philip Start described it as Shoreditch-meets-Savile-Row. “We’re demystifying [bespoke tailoring] with a comfortable, luxurious shop. All our suppliers also supply Savile Row.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"