By  on December 7, 2007

PARIS — Sonia Rykiel has a new managing director, a new creative director and revved-up ambitions to build its business abroad, particularly in the U.S.

François Steiner, 44, former president of Kenzo, has been appointed the house's new managing director, while Gabrielle Greiss, 34, was promoted to creative director of the first fashion line. Greiss has worked in the studio with house founder Sonia Rykiel for the last two years.

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