British designer Stella McCartney completed her whirlwind tour of east Asia Friday night by hosting a cocktail party in a Qing dynasty courtyard on the banks of Beijing’s famous Qianhai Lake.
McCartney’s trip to China was intended to boost awareness of her brand at a time when Chinese luxury shoppers are keen to try more niche, less ostentatious, labels.
“Our plan for China is to develop here and have a stronger relationship with the women of this county,” McCartney told WWD.
She feels her clothes bags and shoes, none of which use fur or leather, appeal to the increasing numbers of Chinese, especially amongst the wealthy, who are worried about the environment.
“There is a side of the Chinese market that wants more sustainability, more ethical practice,” she said.
As well as showing her spring ready-to-wear collection, McCartney used the Beijing event to preview her spring lingerie and kids lines, and her collection for Adidas, which was modeled by a group of spinners and yoga and aerobics practitioners.
The Adidas collection had a retro, Eighties feel to it and made heavy use of pale gray, orange, cobalt blue and cherry red.
The children’s clothes included a rah-rah-skirt dress made of cream netting emblazoned with rainbow-colored dots and a little red jacket reminiscent of that worn by her father, Paul McCartney, on the cover of the Beatles’ “Sgt. Pepper’s Lonely Hearts Club Band” album.
The label is opening two shops in China this year and is looking to open more in Beijing, Shanghai and other cities in the coming years, said Frederick Lukoff, chief executive officer.
“At the moment we are focusing on first-tier cities. I don’t think we have exhausted our potential in Beijing, for example,” he said.
However, he pointed out that the brand was not focusing just on China.
“As a young brand, we are trying to grow everywhere,” he said. “Our expansion in China is part of our global growth.”
Hence the two other stops on McCartney’s east Asia tour — Hong Kong and Japan.
On Thursday, McCartney gave a talk at Aoyama Gakuin University, which she said was an educational experience for her as well.
“It was very interesting in that I’m starting to have an understanding that women feel that they maybe have a lot of work to do in this part of the world to just have a voice, and so it was interesting to be able to speak and be part of that and to hopefully inspire the next generation of business fashion people,” she said.
That same evening, the designer hosted a rooftop garden party at Tokyo’s Roppongi Hills complex. Models decked out in the designer’s resort collection took part in hula-hooping, croquet and mock fishing in a small pond in the garden. Guests dined on chips and shaved ice, drank cold beer and listened to the three-piece band that played throughout the party.
In between these commitments, McCartney also had a chance to check out her new store space, which is due to open in February in Tokyo’s Aoyama district. As reported, the brand is relocating its existing shop in the area.
“It’s so exciting, but it’s funny for me because when I first came to Tokyo when I was a kid and I knew I wanted to be a fashion designer, I went to stores on that strip, and now it is just crazy for me to think that I’m going to have my own store in such a fantastic location,” she said.
Donatella Versace will receive the International Award at the 2018 @cfda awards, which were announced tonight. Tap link in bio for a list of all the nominees and honorees. #wwdnews #wwdfashion (📷: @rahirezvanistudio )
The 2018 @cfda Awards nominees are out! @virgilabloh for @off____white for is nominated for Womenswear Designer of the Year. Tap link in bio for all the nominees. #wwdnews #wwdfashion ( 📷: @simonelezzi)
@chanelofficial is suing high-end vintage retailer @whatgoesaroundnyc for trademark infringement, a move that could cost the retailer millions. The French fashion house claims that it’s not only unintentionally sold counterfeit goods on occasion, but that it’s “gone out of its way to create an association with Chanel,” which does not exist. Read Chanel’s statement on WWD.com #wwdnews (@aitorrosasphoto)
Exclusive: Guillaume Henry has left @ninaricci, the fashion house said on Thursday. “After three years of mutually gratifying creative collaboration, Nina Ricci and Guillaume Henry have together decided that the designer will depart the house after the presentation of the fall-winter 2018-19 collection,” Ricci said in a statement. Get all the details on WWD.com #wwdfashion (📷: @aitorrosasphoto)
“When Bella enters a room all heads turn,” said @peterphilipsmakeup, creative and image director for @diormakeup. Last night, the two celebrated the product launch of Dior’s Lacquer Plump in Los Angeles with other celebs like @parisjackson, @winnieharlow and more. Head to WWD.com to see the rest of the photos from the night (📷: @chelsealaurenla) #wwdeye
“These shirts are an art form, it’s about getting the message out to as many people as you can. It breaks down the pretentiousness of the art gallery,” says Kumasi Sadiki, cofounder of @ebayontheblock, a store that sells merchandise by New York artists who are shifting their attention to clothes as a wearable medium. Pictured here is a design by artist @joegarvey_, one of the first to spearhead this movement. Head to WWD.com to read @mistywhitesidell full story on how their designs have become merch for the underground elite #wwdfashion
@netaporter is dedicating a part of its website – called the Fine Jewelry and Watch Destination – to highlight its high-end jewelry. The hub will feature products on the site, as well as incorporate styling advice and educational content about high-priced jewelry items. Get more details on WWD.com. #wwdaccessories
For “The Cher Show,” an upcoming musical based on @cher’s life and career, @bobmackie is once again collaborating with the singer in designing the costumes. For decades, Mackie has designed glitzy stage costumes and red carpet looks for the 71-year-old Grammy winner. Pictured here is a sketch of some of the pieces in the wardrobe of the musical, which is set to debut in Chicago on June 12 before making its way to Broadway #wwdeye