British designer Stella McCartney completed her whirlwind tour of east Asia Friday night by hosting a cocktail party in a Qing dynasty courtyard on the banks of Beijing’s famous Qianhai Lake.
McCartney’s trip to China was intended to boost awareness of her brand at a time when Chinese luxury shoppers are keen to try more niche, less ostentatious, labels.
“Our plan for China is to develop here and have a stronger relationship with the women of this county,” McCartney told WWD.
She feels her clothes bags and shoes, none of which use fur or leather, appeal to the increasing numbers of Chinese, especially amongst the wealthy, who are worried about the environment.
“There is a side of the Chinese market that wants more sustainability, more ethical practice,” she said.
As well as showing her spring ready-to-wear collection, McCartney used the Beijing event to preview her spring lingerie and kids lines, and her collection for Adidas, which was modeled by a group of spinners and yoga and aerobics practitioners.
The Adidas collection had a retro, Eighties feel to it and made heavy use of pale gray, orange, cobalt blue and cherry red.
The children’s clothes included a rah-rah-skirt dress made of cream netting emblazoned with rainbow-colored dots and a little red jacket reminiscent of that worn by her father, Paul McCartney, on the cover of the Beatles’ “Sgt. Pepper’s Lonely Hearts Club Band” album.
The label is opening two shops in China this year and is looking to open more in Beijing, Shanghai and other cities in the coming years, said Frederick Lukoff, chief executive officer.
“At the moment we are focusing on first-tier cities. I don’t think we have exhausted our potential in Beijing, for example,” he said.
However, he pointed out that the brand was not focusing just on China.
“As a young brand, we are trying to grow everywhere,” he said. “Our expansion in China is part of our global growth.”
Hence the two other stops on McCartney’s east Asia tour — Hong Kong and Japan.
On Thursday, McCartney gave a talk at Aoyama Gakuin University, which she said was an educational experience for her as well.
“It was very interesting in that I’m starting to have an understanding that women feel that they maybe have a lot of work to do in this part of the world to just have a voice, and so it was interesting to be able to speak and be part of that and to hopefully inspire the next generation of business fashion people,” she said.
That same evening, the designer hosted a rooftop garden party at Tokyo’s Roppongi Hills complex. Models decked out in the designer’s resort collection took part in hula-hooping, croquet and mock fishing in a small pond in the garden. Guests dined on chips and shaved ice, drank cold beer and listened to the three-piece band that played throughout the party.
In between these commitments, McCartney also had a chance to check out her new store space, which is due to open in February in Tokyo’s Aoyama district. As reported, the brand is relocating its existing shop in the area.
“It’s so exciting, but it’s funny for me because when I first came to Tokyo when I was a kid and I knew I wanted to be a fashion designer, I went to stores on that strip, and now it is just crazy for me to think that I’m going to have my own store in such a fantastic location,” she said.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty