ROME — After switching on Christmas lights in London, Stella McCartney brought her Yuletide cheer to the Eternal City Tuesday as she celebrated the opening of her first store here.
The designer’s second store in Italy, which officially opened in July, is situated on high-fashion promenade Via Borgognona and spans 1,076 square feet, in a building near the Spanish Steps.
“I love Rome and I’m a huge fan of this city. It’s a big honor to open our first Rome store,” said McCartney, the brand’s founder and creative director.
The shop was decorated with Christmas lights, while pine trees decorated the sidewalk. Italian celebrities like Valeria Golino and Pierfrancesco Favino enjoyed seasonal treats, including roasted chestnuts, hot chocolate and gingerbread cookies as an Alpine chorus played traditional Christmas tunes.
The shop design mirrors McCartney’s edgy yet feminine British style and is decorated with geometric golden sculptures and floors lined with oak parquet in a herringbone pattern designed by Raw Edges for Established & Sons.
In addition to the latest luxury women’s ready-to-wear, shoes, bags, sunglasses, lingerie and the new Kids collection, a private wardrobe service will also be offered to clients. For the opening, McCartney created an exclusive version of her Falabella tote in a shaggy dear light gray priced at 765 euros, or $1,024 at current exchange. The tote will only be available in Europe at the Rome store and was also made available for the opening of the Dallas store at Highland Park in September, the company said.
The designer said the Rome venue has performed “really well” so far. The company would not disclose figures.
McCartney now operates 15 freestanding stores in locations including Manhattan’s Meatpacking District, London’s Mayfair, Los Angeles’ West Hollywood, Paris’ Palais Royal and Milan, and the recently opened door in Dallas.
The Rome opening is part of a wider international plan, which will see the relocation of the brand’s Meatpacking District shop in New York to SoHo, as well as a brand new store in Bal Harbour, Fla., both later this month, and a second London location in Brompton Cross in February.
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