It’s official: Stella McCartney has a new neighborhood in New York. Plans for the relocation of her original Meatpacking District flagship to SoHo have been under way for months and the new locale, at 112 Greene Street, was set to open for business on Saturday. McCartney’s in town to show her pre-fall collection today, followed by a dinner to celebrate the new store.
McCartney’s first outpost, at 429 West 14th Street, opened in September 2002. At the time, she was a pioneer in the neighborhood, being one of the first luxury retailers to move to the Meatpacking District after Jeffrey Kalinsky set up Jeffrey there in 1999. But it seems SoHo has become a more desirable zip code, at least from PPR’s perspective. Stella McCartney, which is a 50-50 joint venture between the designer and PPR, is the first of three luxury labels in the PPR stable putting down roots in SoHo, with Balenciaga and Yves Saint Laurent to follow with boutiques on Mercer Street.
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