It’s official: Stella McCartney has a new neighborhood in New York. Plans for the relocation of her original Meatpacking District flagship to SoHo have been under way for months and the new locale, at 112 Greene Street, was set to open for business on Saturday. McCartney’s in town to show her pre-fall collection today, followed by a dinner to celebrate the new store.
McCartney’s first outpost, at 429 West 14th Street, opened in September 2002. At the time, she was a pioneer in the neighborhood, being one of the first luxury retailers to move to the Meatpacking District after Jeffrey Kalinsky set up Jeffrey there in 1999. But it seems SoHo has become a more desirable zip code, at least from PPR’s perspective. Stella McCartney, which is a 50-50 joint venture between the designer and PPR, is the first of three luxury labels in the PPR stable putting down roots in SoHo, with Balenciaga and Yves Saint Laurent to follow with boutiques on Mercer Street.
“A great opportunity came up in SoHo at the same time as our lease was up in the Meatpacking District, and after a successful decade there, we simply took it,” said Frederick Lukoff, chief executive officer of Stella McCartney. Whatever the retail strategy, it includes McCartney’s first store in Florida: a 1,270-square-foot space that was also set to open Saturday at Bal Harbour Shops — her fifth freestanding U.S. store.
Formerly a raw exhibition space, the new SoHo spot is bigger than the Meatpacking one, spanning two levels — street and basement — for a total of 5,200 square feet. Designed with McCartney’s signature masculine-feminine contrast in mind, the decor features brass fixtures, Venetian plaster walls and a sustainable oak parquet floor in a herringbone pattern. Upstairs, the color palette is in the plums, blushes and pinks that McCartney is known for. Downstairs, where the kids’, Adidas by Stella McCartney and lingerie collections are displayed, the walls are deep blue with a gray carpeted floor; an installation of colorful electrical tape by Brooklyn artist Rebecca Ward sits in the Adidas section. And in keeping with McCartney’s eco ethos, the bird marquetry and stone relief terrazzo tiles from the Meatpacking store have been repurposed for Greene Street.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)