It’s official: Stella McCartney has a new neighborhood in New York. Plans for the relocation of her original Meatpacking District flagship to SoHo have been under way for months and the new locale, at 112 Greene Street, was set to open for business on Saturday. McCartney’s in town to show her pre-fall collection today, followed by a dinner to celebrate the new store. McCartney’s first outpost, at 429 West 14th Street, opened in September 2002. At the time, she was a pioneer in the neighborhood, being one of the first luxury retailers to move to the Meatpacking District after Jeffrey Kalinsky set up Jeffrey there in 1999. But it seems SoHo has become a more desirable zip code, at least from PPR’s perspective. Stella McCartney, which is a 50-50 joint venture between the designer and PPR, is the first of three luxury labels in the PPR stable putting down roots in SoHo, with Balenciaga and Yves Saint Laurent to follow with boutiques on Mercer Street. “A great opportunity came up in SoHo at the same time as our lease was up in the Meatpacking District, and after a successful decade there, we simply took it,” said Frederick Lukoff, chief executive officer of Stella McCartney. Whatever the retail strategy, it includes McCartney’s first store in Florida: a 1,270-square-foot space that was also set to open Saturday at Bal Harbour Shops — her fifth freestanding U.S. store. Formerly a raw exhibition space, the new SoHo spot is bigger than the Meatpacking one, spanning two levels — street and basement — for a total of 5,200 square feet. Designed with McCartney’s signature masculine-feminine contrast in mind, the decor features brass fixtures, Venetian plaster walls and a sustainable oak parquet floor in a herringbone pattern. Upstairs, the color palette is in the plums, blushes and pinks that McCartney is known for. Downstairs, where the kids’, Adidas by Stella McCartney and lingerie collections are displayed, the walls are deep blue with a gray carpeted floor; an installation of colorful electrical tape by Brooklyn artist Rebecca Ward sits in the Adidas section. And in keeping with McCartney’s eco ethos, the bird marquetry and stone relief terrazzo tiles from the Meatpacking store have been repurposed for Greene Street.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim