By and  on May 23, 2013

TOKYO — A freshly minted Order of the British Empire in her possession, it seems only fitting that Stella McCartney is acting as an ambassador of sorts on her whirlwind four-day trip through Asia, which she kicked off with a party at the British Embassy here on Monday and will wrap up today in Hong Kong with another presentation of her fall collection. McCartney is on a mission to boost her brand’s profile in Japan and China, where it’s seeing double-digit sales growth, and get to know the region better. Between Tokyo and Hong Kong, she made her first trip to Mainland China, where she feted a new flagship in Beijing, hosted a black-tie dinner in Shanghai on Thursday night and spoke to fashion students at Donghua University.

With her name emblazoned across the stage in gold inflatable letters, McCartney greeted the audience at the university with a well-received “ni hao” and spoke to the students about her own fashion education at Central Saint Martins, the challenge of working in a responsible and sustainable way within the fashion industry and work-life balance.

 

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