NEW YORK — Band of Outsiders designer Scott Sternberg has struck a five-year production and distribution licensing deal with Pier SpA for his women’s line Boy by Band of Outsiders.
The move will allow Sternberg to expand on the product range, lower his price points and increase distribution, particularly in Europe.
Sternberg launched Boy in 2007, focusing mainly on shirts and tailored pieces that were handmade in Brooklyn by venerable Brooklyn tailor Martin Greenfield.
The designer became familiar with Pier through Stella Ishii, president of The News showroom, which represents his line.
“At first, Boy was a bit of an experiment, but off the bat, there was an audience and customer, stores were buying it and selling through,” Sternberg said. “The way I conceived the collection, I was using my men’s resources to make women’s clothes, but that wasn’t allowing it to reach its full potential. At same time, Pier was talking to Stella about some younger brands they might license.”
Sternberg’s fall Boy collection, which was presented on Sunday, will be manufactured by Pier, which is owned by Diesel’s Renzo Rosso, and manufactures for the likes of Balenciaga, Dries Van Noten, Givenchy, Dior Homme and Azzedine Alaïa, according to Sternberg.
Sternberg is selling the Boy collection to 50 doors for spring, with plans to add some 20 doors for fall. The News will continue to sell the collection in the U.S., and Sternberg said the new agreement with Pier will help him step up the distribution network in Europe. Sternberg also said the new manufacturing will allow him to add more classifications such as dresses and knits to the collection; have four deliveries a year instead of two, and lower his price points. Previously, a blazer would retail for $1,800, but Sternberg expects it can now have a suggested retail price of $1,200.
A new Joan Rivers coffee table book, titled “Joan Rivers Confidential,” gives readers never-before-seen photos and letters of the late comedian throughout her life. “Because of her drive to always be fresh, she kept records of every appearance, every performance, all the jokes that were used on TV, all the clothes that were worn,” said Rivers’ daughter Melissa. Here, Rivers poses at the “Tonight Show” in Tracy Mills in 1985. Read more about the book and see more photos at WWD.com. #wwdeye
After a career at New York hot spots like Narcissa, Dovetail and Nix, @chefjfraser has expanded to the West Village with The Loyal, a modernized take on an American brasserie. “And as I’ve gone through my career I’ve felt some departure from that kind of simple, straightforward [cooking]. This is meant to take on the idea of ‘what if the American brasserie was invented today?’” #wwdeye (📷: @chinseephoto)
@bellahadid and @lilyaldridge at @bulgariofficial’s celebration on Friday night, toasting the brand's new Peter Marino-designed flagship on Fifth Avenue. The two-part event included a cocktail party at the store followed by a dinner at a mystery location — the Met Cloisters. #wwdeye
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews