By  on March 7, 2011

In her first collaboration with designer e-commerce site TheOutnet.com, Anna Sui has created a collection of 15 dresses set to bow on Thursday. The day and party styles in Sui’s signature folksy, floral and geometric prints and the LBDs are priced from $193 to $253. The Outnet is the “little sister” of Net-a-porter, the London-based fashion e-tailer that sells designers such as Lanvin, Yves Saint Laurent, Fendi and Sui’s own collection at full price.

“We have such a great relationship with Net-a-porter,” said Sui, who is known for combining vintage elements with references to popular culture. “I have quite a following there. The collaboration with TheOutnet.com made the most sense as far as the off-price [designer Web] sites. There’s so many of them out there. TheOutnet.com is more like an outlet vehicle. We’re making special things for TheOutnet.com, so it won’t compete with my regular collection.”

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