By  on March 15, 2017
Steven Kolb and Paul Fang

NEW YORK — The Council of Fashion Designers of America last month forged a five-year partnership with Suntchi Brand & Technology Co. Ltd., a full-service management company with offices in Shanghai, Tokyo and New York. Through the partnership, CFDA's 500-plus members gain access to the Chinese market and an opportunity to take advantage of Suntchi's network of business partners in China.

Here, Paul Fang, founder and chief executive officer of Suntchi, discusses via an interpreter what type of American brands are most desirable to the Chinese consumer and the potential of the collaboration.

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