By  on June 1, 2010

The halls of Donna Karan and Gucci headquarters are a long way from the fields of Iowa, where jewelry designer Dana Lorenz studied poetry as an undergraduate at the University of Iowa. Nevertheless, the former spots are where Lorenz — who also studied painting at the School of the Art Institute of Chicago — honed the unique blend of edge and elegance found in her signature collection, Fenton, and her lower-price line, Fallon. Fenton launched in February 2005 and quickly took center stage in stores such as Ikram and Barneys New York. In 2007, Lorenz started her diffusion line to target clients who couldn’t afford Fenton’s intricately layered and beaded range of bracelets, earrings and necklaces. Lorenz plucked inspiration from Fenton — whimsical pilings of chains, pearls and crystals — and infused Fallon with a rock ’n’ roll vibe. The quirky items recently found a distinctly high-profile home: Lorenz collaborated with megaretailer J. Crew for spring, with pieces starting at a very democratic $95.


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