By  on May 2, 2014

The Swarovski Collective is expanding, just in time for its 15th anniversary.

The creative platform, founded in 1999 by Nadja Swarovski, works to support emerging designers by providing Swarovski crystal to incorporate in their designs, as well as additional financial support. For its milestone anniversary, the company is rolling out an enhanced program that will offer yearlong financial and promotional support. Previously, support has been granted on a season-to-season basis. Additionally, participating designers will be eligible for the newly implemented Swarovski Collective Prize for Innovation, a 25,000 euro, or $34,675, award given to the designer who demonstrates innovative crystal use across spring and fall collections. “It’s a very symbiotic relationship,” Swarovski said of the Collective. “We’re celebrating the designers and they are providing a creative use of crystals. We want to make sure it’s not just a cash sponsorship. We’re really trying to push the creative boundaries of the designers themselves.”

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