BOCA RATON, Fla. — Elie Tahari is basking in the sun for his sixth freestanding store.
Tahari opened a 2,100-square-foot boutique last month in the Town Center at Boca Raton mall, near Saks Fifth Avenue, Intermix and Juicy Couture. The unit is the first in Tahari's 25-store expansion plan for the U.S. within the next five years, which will be in conjunction with the same rollout and schedule internationally through partnerships, including one with Unitim to build branches in Turkey and Romania.
Tahari, the company's chairman and chief executive officer, said the retail expansion doesn't affect the wholesale business, which includes more than 600 U.S. accounts. "Sales across the board become even more amazing when we open a company store because it creates brand awareness," he said.
Tahari said the opportunity with Simon Property Group, which owns Town Center, was mutual. Florida generates sales right behind New York and California, and accounts with Bloomingdale's, Neiman Marcus and Saks Fifth Avenue in Boca Raton appeared exceptionally strong. The city's rising population of affluent professionals and young parents works into Tahari's customer base.
"This mall is where this crowd shops," he said, while also keeping an eye on South Beach and Bal Harbour Shops for a prime space.
The Boca Raton store's first-year sales might be as much as $3 million.
The second store to feature Italian architect and interior designer Piero Lissoni's collaborative prototype, the Boca Raton unit combines the East Hampton flagship's Venetian plaster, and glass cases and shelves with accents such as taupe stone floors and hanging bars made from modern, blackened steel. Lissoni also customized its crystal chandeliers and furniture. Tahari purchased pieces during December's Art Basel.
The store offers women's ready-to-wear, men's rtw and accessories, and Tahari predicts women's eveningwear will resonate especially well considering the market's plentiful weddings and bar mitzvahs. The unit offers spring dresses including an Empire scoopneck with a pleated skirt in gold-tinted cream silk for $398 retail; a pleated halter in white or black jersey, $368, and yet another pleated look with spaghetti straps in crinkled chiffon in black or deep purple, $398.
"All our own stores also offer 20 to 30 percent exclusives that aren't available at department stores or multibrand boutiques," Tahari said.They include a clutch in mustard or marine blue ostrich retailing at $1,195, as well as the same style in sage or navy python, for $895. Exclusive jewelry, scarves and pareos also are carried, but there's no swimwear, which hasn't been added yet to Tahari's growing empire.
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)