Scott Schuman credits the success of his street style blog The Sartorialist, which garners about 14 million page views and 1 million uniques a month, to the 15 years he spent working in the fashion industry.
Schuman said his experience at places like Bergdorf Goodman has allowed him to better talk about men’s wear from both a creative and a commercial standpoint. But it’s a certain set of characteristics that has transformed his site into such a “unique proposition” — diversification being key.
“What I saw was cool guys — preppy, tailored or Rick Owens guys — and I’d shoot them at the same level with the same respect. It’s the ability to look at cool guys look cool,” Schuman said, adding that he never thinks about who the person is and instead focuses on the visual image of what he’s seeing.
Romance is another word he uses to describe his street style destination.
“Facts are uninteresting. I fell in love with fashion through photos. Guys want to look good. Guys are more visual than women,” he said.
He added that he always maintains an air of mystery — which began with the very name of the blog, The Sartorialist. “Blogs have very descriptive names, and I knew this name would make people click,” Schuman said. For him it’s not always about telling everything — he makes sure to keep that “veil” on at all times. This means he doesn’t conduct interviews with his subjects.
Schuman contended that he’s celebrating men with experience — and pointed out that hardly any of the guys featured on The Sartorialist are in their early twenties. For example, Lino Ieluzzi, owner of the Milanese men’s wear boutique Al Bazar, which is more than 40 years old, has become a street style celebrity from Schuman’s frequent photo documentation of him over the past few years.
Schuman also talked about the early days of blogging and how difficult it was initially because brands were scared of “unfiltered public reactions.”
“Now brands are unfiltered and are going after blogs because all they want is reaction,” Schuman said. “In the future, blogs will get better. We’re getting ready for a new generation of fashion communicators.”
To him the notion of a “fashion writer” today is “quaint” — and he prefers to use the term “fashion communicators” to describe this growing segment of individuals who he said will one day be able to shoot a runway shot or a video, edit it and have it posted on their own site within an hour.
These people will be able to communicate and engage with their audience — what Schuman is hopeful will transform from “fashion dictation” to the “golden age of fashion communication.”
“If you’re just trying to shoot out your message without interacting with your audience, then it doesn’t matter. You’re looking at it the wrong way,” Schuman said.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye