Scott Schuman credits the success of his street style blog The Sartorialist, which garners about 14 million page views and 1 million uniques a month, to the 15 years he spent working in the fashion industry.
Schuman said his experience at places like Bergdorf Goodman has allowed him to better talk about men’s wear from both a creative and a commercial standpoint. But it’s a certain set of characteristics that has transformed his site into such a “unique proposition” — diversification being key.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"