She has tapped Glenn McMahon as president and chief executive officer, succeeding Fritz Winans, who has left the company.
McMahon stepped down in July as president and ceo of St. John. During his six-year tenure, he strengthened St. John’s design department, made a significant marketing push, established a jewelry division, relaunched e-commerce and gave the freestanding retail units a facelift. Earlier, he was president of Dolce & Gabbana USA, president of Ellen Tracy, executive vice president of Giorgio Armani Collezioni USA and vice president of Donna Karan.
“Glenn has great experience managing global luxury businesses. That was the level of experience we were looking for,” said Mellon, founder, chairman and creative director. “He understands my vision and how to execute my vision, which is very important to me.”
McMahon, who will be based at Mellon’s New York offices at 660 Madison Avenue, begins today.
“Tamara represents the modern woman today,” said McMahon. “She’s a personality for sure, and she’s well known globally.…I’m [pleased] to work alongside of her, and I love her business model of ‘buy now, wear now.’” Tamara Mellon will launch next month with ready-to-wear, handbags and shoes in select specialty stores in the U.S. and Europe such as Harrods, Bergdorf Goodman, Neiman Marcus and Jimmy’s, as well as Net-a-porter. The company will deliver new merchandise every month, said McMahon.
“Today, the psychology of women is to buy something and wear it tomorrow. She doesn’t want to wait four or five months. No one has that mind-set anymore,” said Mellon. “My business has no season, it’s just by the month.” The rtw collection is targeted at the entry level of designer. “It’s chic, but it has an edge. She’s a relaxed woman and she’s sensual,” said Mellon. The lion’s share of the collection wholesales from $250 to $500, with more special pieces, such as furs, at higher price points.
The brand will launch an e-commerce site in February and plans freestanding stores in the U.S. and Europe. The first two stores will open by the end of next year in New York and London, said Mellon. Shoes and bags will be manufactured in Italy, in the same factories Mellon used at Jimmy Choo, which she founded and where she served as chief creative officer. Mellon’s rtw will be manufactured of Italian fabrics in Hong Kong, New York and Europe. Mellon is the lead investor in the company, which is privately financed. It employs 15 people, and the plan is to have 30 in total over the next year.
Mellon resigned from Jimmy Choo in 2011 several months after the brand was sold to luxury goods group Labelux. She left with the intention of starting her own brand.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews