By  on August 6, 2014

NEW YORK — By fashion norm, Tamara Mellon’s approach to her own label is somewhat unconventional. The London native provides monthly fashion concepts that reach retail in season (i.e., no sundresses in February or fur coats in July) and deliberately narrows the time from showing merchandise to buyers and press to store delivery to about three months.

Whereas many others have voiced the need to address changing consumer patterns and shift the fashion cycle — Donna Karan among them — Mellon has made it the core of her business model. One year after the label was launched, she stands by her conviction.

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