By  on May 29, 2013

Three flights up a Parisian townhouse built in 1750, there are double doors on the right with a nameplate not much larger than a postage stamp. It reads “bouchra jarrar,” all lowercase.

The diminutive sign reflects neither the talent nor ambitions of the unit’s occupant, one of Paris’ brightest new fashion talents, who happens to have almost 20 years of experience under her belt.

The sign does, however, hint at her exacting, old-school approach to fashion, one that puts quality and technical finesse ahead of razzmatazz.

Since launching her signature label in 2010 during couture week in Paris, at the outset of Europe’s recessionary funk, Jarrar has accrued a cultlike following for her streamlined, elegant sportswear.

RELATED CONTENT: Bouchra Jarrar RTW Fall 2013 >>

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