By  on August 10, 2010

Never mind getting to the church on time. The Aisle New York, a luxury e-commerce site that makes its debut late next month, is all about getting brides designer gowns within a premium price range — and building a genuine fashion profile along the way.

Partners David Yassky, Shara Levy, Deborah Moses and Mark Ingram — all of whom have their own wedding-related expertise — are launching their site at a serendipitous moment. Chelsea Clinton’s uberpublicized wedding is expected to give the $40 billion bridal category a real jolt, welcome news for a business that was among the first to slide during the recession.

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