MILAN — The “Ultimate Prada Made to Order Collection.” No, it’s not the working title of a new fashion-satire TV show, but an initiative Prada has been developing quietly for some time. The most recent addition: furs, a lineup of 35 intricately crafted coats in mink, sable and long-haired goat.
The collection has been on a worldwide tour since April, touching cities including Singapore, Moscow, Prague, Beijing, Tokyo, Beverly Hills, London, Dubai and Paris. The last stop is Milan, where the collection is on view — and for sale — through today at a frescoed early-20th-century villa on Via Melzi d’Eril. The property is owned by Prada and was the site of Miuccia Prada’s first fashion show in 1988.
The ground-floor salons were redone for the event. Furnishings include an arrangement of Prada’s saffiano leather trunks in onyx black and Verner Panton sofas reproduced exclusively for the house. Prada herself chose the major art pieces on display, including works by Enrico Castellani, Emilio Vedova and Damien Hirst. RELATED STORY: Prada Spring 2014 >>
This by-appointment-only initiative allows top customers to order designs unavailable at retail and to have those pieces made to measure. Delivery is within two months of the order. In addition to the furs, the program includes sizable ranges of custom handbags and shoes.
The feather-light furs, made in-house and by hand in Tuscany’s Fucecchio, include mink with hand-cut strips sewn into a chevron motif; sable with tulle lining, and stretch fox (worked on elastic net) lined with chiffon. Each solid-hued style is available in a number of colors; the hibiscus-motif from the recent cruise collection, in custom combinations. Similarly, the accessories are offered in various materials, 25 colors each of crocodile and ostrich, and 35 of silk. Shoes can be soled in black and pink, to which clients can add their initials, either embossed or studded.
The project focuses on two aspects of the Prada’s luxury oeuvre: craftsmanship and superior service. “Our aim was to create an environment that could express the quintessence of how luxury can be absolute and exclusive, as every single detail can be personalized,” said Stefano Cantino, Prada Group communications and external relations director.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion