MILAN — The “Ultimate Prada Made to Order Collection.” No, it’s not the working title of a new fashion-satire TV show, but an initiative Prada has been developing quietly for some time. The most recent addition: furs, a lineup of 35 intricately crafted coats in mink, sable and long-haired goat.
The collection has been on a worldwide tour since April, touching cities including Singapore, Moscow, Prague, Beijing, Tokyo, Beverly Hills, London, Dubai and Paris. The last stop is Milan, where the collection is on view — and for sale — through today at a frescoed early-20th-century villa on Via Melzi d’Eril. The property is owned by Prada and was the site of Miuccia Prada’s first fashion show in 1988.
The ground-floor salons were redone for the event. Furnishings include an arrangement of Prada’s saffiano leather trunks in onyx black and Verner Panton sofas reproduced exclusively for the house. Prada herself chose the major art pieces on display, including works by Enrico Castellani, Emilio Vedova and Damien Hirst. RELATED STORY: Prada Spring 2014 >>
This by-appointment-only initiative allows top customers to order designs unavailable at retail and to have those pieces made to measure. Delivery is within two months of the order. In addition to the furs, the program includes sizable ranges of custom handbags and shoes.
The feather-light furs, made in-house and by hand in Tuscany’s Fucecchio, include mink with hand-cut strips sewn into a chevron motif; sable with tulle lining, and stretch fox (worked on elastic net) lined with chiffon. Each solid-hued style is available in a number of colors; the hibiscus-motif from the recent cruise collection, in custom combinations. Similarly, the accessories are offered in various materials, 25 colors each of crocodile and ostrich, and 35 of silk. Shoes can be soled in black and pink, to which clients can add their initials, either embossed or studded.
The project focuses on two aspects of the Prada’s luxury oeuvre: craftsmanship and superior service. “Our aim was to create an environment that could express the quintessence of how luxury can be absolute and exclusive, as every single detail can be personalized,” said Stefano Cantino, Prada Group communications and external relations director.
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“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia