By  on June 18, 2007

The Luxury Institute surveyed 1,503 consumers with a minimum household annual income of $150,000 about leading luxury fashion brands for men. Brands were ranked by quality, exclusivity, social status and self-enhancement. Then they were ranked overall, forming the Luxury Brand Status Index (LBSI). The survey also measured three key “outcome” metrics, for comparison to the LBSI: perceived price worthiness, consumers’ willingness to recommend the brand and consumers’ next-purchase preference. It also collected data about brand familiarity and past purchases.

1 Brioni             
Luxury Brand Status Index: 7.79

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus