The Luxury Institute surveyed 1,503 consumers with a minimum household annual income of $150,000 about leading luxury fashion brands for men. Brands were ranked by quality, exclusivity, social status and self-enhancement. Then they were ranked overall, forming the Luxury Brand Status Index (LBSI). The survey also measured three key “outcome” metrics, for comparison to the LBSI: perceived price worthiness, consumers’ willingness to recommend the brand and consumers’ next-purchase preference. It also collected data about brand familiarity and past purchases.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)