By  on February 23, 2011

Gucci’s signature horsebit, used in the fifties on a shoulder bag and then on the classic Gucci loafer, remains one of the most recognizable symbols of Gucci’s ties to the equestrian world.


Unlike some opportunistic sports sponsorships, the marriage between Gucci and the equestrian world has cultural resonance. The bar-and-bit symbols on shoes and bags and the red-and-green-striped web girth strap trace their origins to the founding of the brand in 1921.

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