Le Gourrièrec said Lebanon-based M1 Group, which bought the company from Nordstrom in 2007 for $210 million, has a “real willingness to upgrade the brand” and is investing heavily in its future. “We want this company to be profitable in three years and be a leading brand in the market for men’s wear.”
The first step in that journey came this week when the label took the wraps off the debut collection designed by Daniel Kearns, who joined the company in September as its artistic director. The Dublin-born designer had worked previously at Yves Saint Laurent, where he was men’s wear design director under Stefano Pilati, and had also worked with John Galliano to launch that brand’s men’s wear in 2002. Three years later, Kearns joined Lee Alexander McQueen to become his design director for his men’s wear until McQueen’s death in 2010. He has also designed travel and sailing collections for Louis Vuitton.
Under Kearns’ direction, Façonnable has segmented its line into two distinct collections: the newly created F.Façonnable, which encompasses sportswear and accessories and replaces Façonnable Blue and the company’s denim offering, and Façonnable. The latter has a new label that encircles the Façonnable name in an oval and includes the words French Riviera underneath. Façonnable is a higher-end offering that includes a heavy dose of tailoring — a category that the brand had only dabbled in in the past.
Kearns said he drew inspiration for the collections from the company’s archives and sought to provide “one coherent line” that bridges both tailored and sportswear. To produce the collection, the company reunited with Cantarelli in Italy — a company that Goldberg had used as well.
In building the premium line, Kearns said the goal was to create a “contemporary gentleman’s wardrobe with a focus on lifestyle over a high-fashion brand and a strong association with the French Riviera. That’s the original DNA of the brand.” Key pieces include wool outerwear with a waterproof membrane lining that can mix seamlessly with the more “sartorial” pieces such as soft-shoulder suits, engineered Prince of Wales-patterned sport coats and blouson shirts. An iconic brass-button blazer is also offered as are tuxedos with built-in cummerbunds and a navy cocktail suit with cut-out shawl lapels.
Prices are $1,600 to $1,800 for traditional suits, $750 for a jacket and $350 for pants for a blouson-style suit; $1,600 for an unconstructed silk and cashmere blazer, and $4,000 to $6,000 for leathers — the most expensive pieces in the line.
“The idea was to be the crème de la crème and the entry price for first-line stores,” said Le Gourrièrec. In New York, the company was showing the collection to Saks Fifth Avenue and Barneys New York this week and will bring it to European retailers next week.
Le Gourrièrec said the company will launch a “huge ad campaign” in the spring “to announce the new story.” Next year will also reveal a new retail concept that Façonnable will use at a flagship it is opening in Moscow in June. The company operates 80 owned and franchised units around the world.
Kearns will unveil his first women’s collection for Façonnable in January.
Last year, Façonnable sales totaled almost 170 million euros, or $217.6 million at average exchange, and the company said its goal is to reach revenues of 300 million euros, or $391 million at current exchange, in two years.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews