By  on November 14, 2013

Façonnable is embracing its roots as a French luxury brand as it steps out with a new creative director, a new high-end collection, an updated marketing plan and revamped store presentations.

“We’re coming back to the roots of the brand,” said Ludovic Le Gourrièrec, who joined Façonnable in July as deputy managing director. “We want to be the brand of the French Riviera.” Façonnable was founded in 1950 by Jean Goldberg and is based in Nice.

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