By  on September 3, 2009

Thom Browne is establishing two new ranges that will be priced 30 to 40 percent lower than his fashion-forward runway offerings, making him the latest men’s designer to adopt a strategic focus on lower prices and repositioned staples — as Tim Hamilton, Duckie Brown and others have also done recently.

The new Thom Browne ranges, launching for spring 2010, do not have distinct labels but are known unofficially as Thom Browne “classics” and Thom Browne “red/white/blue.” Initiating with a few styles, they are expected to grow to 50 percent of the collection and broaden the market for the brand.

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