By and  on September 14, 2011

Italy has a new luxury retail format, Excelsior Milano, which officially opened last Thursday. Developed by department store giant Gruppo Coin, this is the retailer’s first foray into the luxury arena.

Covering seven floors over 43,200 square feet, Excelsior Milano is housed in a former movie theater in one of Milan’s busiest pedestrian-only shopping areas, a few steps from the gothic Duomo cathedral. The building was restored according to an innovative, striking project by renowned architect Jean Nouvel.

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